SEO Training

SEO Training 

 

Course Description:

On-Page Optimization

  • What is On-page Optimization
  • Keyword Research with Google Keyword Planner
  • How to select Domain Name?
  • Page Naming {URL Structuring} and Folder Naming
  • Image Naming, Image Title and ALT Tags Creation
  • What are Meta Tags – Description, Keywords, Author, Country, Robots
  • Redirection Tags
  • Headings Tags {H1 to H6}
  • What is Content Writing?
  • SEO Friendly Content Writing {Insert keywords in content}
  • Anchor Text, Link Title
  • txt file use and creation
  • HTML Sitemap creation
  • XML Site Map Creation
  • ROR text sitemap
  • Site Tracking Tools (Google Webmaster Tool, Google Analytics Tool)
  • Why is Alexa Rank Important?
  • Alexa Integration

Off-Page Optimization

  • What is Off-page Optimization?
  • What are Backlinks?
  • Why Backlinks are Important?
  • How to Get Backlinks?
  • Difference between Do-Follow and No-Follow Backlinks
  • What is Google Page Rank?
  • How to increase Page Rank?
  • Search Engine Submissions
  • What is Content Writing?
  • Directory Submissions
  • Article writing and submissions
  • Press Release writing and submissions
  • Blog posting and comment writing
  • Classifieds posting
  • Forum Posting
  • Business Listing
  • Social Bookmarking
  • Social Networking
  • RSS Feeds
  • Link Exchange (one way, two way and three way)

Search Engine Algorithms

Part 1:

  • Basics
  • What is Search Engine Algorithms?
  • How Algorithms Works?
  • Why Search Engine need to update it’s Algorithm?
  • Search Engine Penalties and Recoveries.
  • Why Search Engine penalize a website?

Part 2:

  • Advanced
  • What is Google Panda Algorithm?
  • What is Google Penguin?
  • What is Google EMD Update?
  • How to save your site from Google Panda, Penguin and EMD Update?
  • How to recover your site from Panda, Penguin and EMD?

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